ATF Alternate Gothic is a modern and neat sans serif font family that was designed by Morris Fuller Benton, Mark van Bronkhorst, Alan Dague-Greene, Igino Marini, Ben Kiel, David Sudweeks and published by ATF Collection. ATF Alternate Gothic contains 40 styles and family package options. More about this family
ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts. ATF Alternate Gothic has an impact of any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing a “strong and effective display” in a compact space. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed.
ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media.
The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in the display. All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.
This font is free for personal use and No Commercial use is Allowed! If you want to use it for your Commercial purposes, you should purchase its Commercial license HERE.
ATF Alternate Gothic Sans Serif Font
Postscript type name: ATF-Alternate-Gothic
Font subfamily identification:
Font tags: Sans Serif, Basic, Gothic
Unique identifier:
Font Version:
Trademark notice:
License: Free for Personal Use
Designer, Publisher: Unknown
